Skip Nav

Write a business plan

Putting together a business plan:

❶It is important for the reader to thoroughly understand your product offering or the services you currently provide or plan on providing.

Business plan templates

Business plan template
Your Jackpot Could be Waiting!
help putting a business plan together

Describe the approach that your sales team will use both in the short-term and long-term to generate leads and close deals. Put it all together. Truth be told, there is no single standard format for a sales business plan.

Generally speaking, the content is more important than the style. That said, there are some common ways of laying out your plan. Try to keep a consistent style for readability. There is no real standard for length either, although brevity is indeed valued. Break down your plan into clearly-titled sections. Here is one example of section headings to consider: Competitive Analysis Alternatively, you could also consider the following, which may be even more appropriate for a sales business: Consider what you can do to reach your sales target.

Every salesperson has a sales target he or she is expected to meet. In all honesty, practically every salesperson has a sales target he or she is expected to exceed.

Creating an individual sales plan helps define the strategies and tactics that will be utilized to meet and exceed the target. Define your tactics for increasing sales. If the strategies you lay out are your general guidelines, then the tactics you describe are the specific ways in which you will make more sales. If one of your tactics is to enhance your social media presence, you should provide specific details.

For instance, how many social media posts do you intend to average per day? Determine how you will stay relevant to current customers. For many engaged in the sales business, holding onto current customers is as vital as recruiting new ones. Here again, you want to begin by laying out some key strategies that you will employ, then add some specific tactics which you will utilize. If so, your tactics could include calling once per month with a relevant idea or tip, setting up an interactive newsletter, or taking a minimum number of existing clients to lunch per month.

Obviously you want to at minimum retain your existing sales with existing clients. Even better, however, is to mine this fertile ground for increased sales with existing clients and new sales to additional clients. Lay out your individual sales plan. Individual sales plans should be brief, and generally shorter than sales business plans.

One page is a reasonable length. For clarity and convenience, straightforward subject headings and succinct, specific bulleted points are recommended. You want something you, your boss, or anyone else who wants to look can scan quickly and understand. Think of it as something you can and may actually want to post on a bulletin board. Simple and direct plans are also easier to revise as times and circumstances change. You should indeed revisit and revise your individual sales plan regularly.

Consider the following example for four possible subject headings for an individual sales plan. Each section would include three to five bulleted strategy or tactic examples: Existing Business Growth Tactics. I started a new business for makeup and skincare, and I need to hire a salesperson.

How much commission should I pay? When deciding how much to pay your salesperson, consider two questions. First, how much can you afford to pay the salesperson?

Second, how much do you believe you would deserve if you were the salesperson? See if you can find an answer that satisfies both questions. Not Helpful 5 Helpful How can I write a sales plan for the new year for each sales person in the retail channel? Consider past performance including number of sales, area of sales, and any relationships. Set goals for both number of sales and amount of sales. If the business is seasonal, consider running contests among staff during busy times to increase your sales during your best time.

Not Helpful 0 Helpful 0. How can I prepare the sale plan and give the incentive for my marketing team? Potential investors will look at this section carefully to make sure there is a viable method to reach the target market identified at a price point that makes sense.

If their strategy is working, consider adopting a similar plan. If there is room for improvement -- work on creating an innovative plan that will position your product or service in the minds of your potential customers. The most effective marketing strategies typically integrate multiple mediums or promotional strategies to reach the market.

The following are some promotional options to consider. For more in-depth information on these media, see the article called Create a Promotional Package. TV Radio Print Web Direct mail Trade shows Public relations Promotional materials Telephone sales One-on-one sales Strategic alliances If you have current samples of marketing materials or strategies that have proved successful, make sure you include them with your plan. Investors look favorably upon creative strategies that will put your product or service in front of potential customers.

Spend time developing this section. Once you have identified how you will reach the market, discuss in detail your strategy for distributing the product or service to your customers.

Will you mail order, personally deliver, hire sales reps, contract with distributors or resellers, etc.? Specific areas to address in this section are: Identify your closest competitors. Where are they located? What are their revenues? How long have they been in business? Define their target market. What percentage of the market do they currently have?

How do your operations differ from your competition? What do they do well? Where is there room for improvement? In what ways is your business superior to the competition? How is their business doing? Is it scaling back?

How are their operations similar to yours and how do they differ? Are there certain areas of the business where the competition surpasses you? If so, what are those areas and how do you plan on compensating? Analyzing your competitors should be an ongoing practice. Knowing your competition will allow you to become more motivated to succeed, efficient and effective in the marketplace.

Now that you have had an opportunity to really sell your idea and wow potential investors, the next question on their mind is how will you implement the idea. What resources and processes are necessary to get the product to market? Your financials should reflect your roll out plan. In addition, describe the vendors you will need to build the business. Do you have current relationships or do you need to establish new ones? Who will you choose and why? For most investors the experience and quality of the management team is the most important aspect they evaluate when investing in a company.

Investors must feel confident that the management team knows its market, product and has the ability to implement the plan. If this area is lacking, your chances for obtaining financing are bleak.

If your team lacks in a critical area, identify how you plan on compensating for the void. Whether it is additional training required or additional management staff needed, show that you know the problem exists, and provide your options for solutions.

When preparing this section of the business plan you should address the following five areas: Personal history of the principals: Business background of the principals Past experience -- tracking successes, responsibilities and capabilities Educational background formal and informal Personal data: Who will do what and why Organizational chart with chain of command and listing of duties Who is responsible for the final decisions?

A simple statement of what management will be paid by position Listing of bonuses in realistic terms Benefits medical, life insurance, disability Resources available to your business: Insurance broker s Lawyer Accountant Consulting group s Small Business Association Local business information centers Chambers of Commerce Local colleges and universities Federal, state, and local agencies Board of Directors World Wide Web various search engines Banker Personnel The success of a business can often be measured by its employees.

You must consider the following questions in completing this section of the business plan: What are your current personnel needs full or part-time? How many employees do you envision in the near future and then in the next three to five years? What skills must your employees have? What will their job descriptions be? Are the people you need readily available and how will you attract them?

Play in new window Download. You can find the show notes by going to smallbizahead. We had a writer who went and tackled this issue. You should be … I know we always talk about growth strategies and stuff. I always think — getting off on a tangent — I have a client and these guys actually sell parts in the automotive industry and their sales guy, he sets up times with customers. You know, we know another supplier that you could probably get that to you for a lot cheaper.

He always walks out of there with opportunities for himself. We supply a very similar product to that as well. It really does work. I always think of the cable TV thing. Current customers, the rates are sky high. It drives me up by the way. Offer me a deal. Never going to happen. Now might be a good time. Silicon Valley is another good one. This is from Paulette in Iowa.

I notice that it takes my staff at least four business days to resolve customer issues. As a result, we have lost a couple customers. I think if we could get that number down to two business days we would fare much better. How and where do I get started? I have no recollection of what I wrote.

I can tell you right now what clients of mine do when it comes to customer service issues and trying to reduce the time. You have a spreadsheet. You have a process in your office that if a customer calls with a problem, it gets logged in.

You have a log. Whenever you call for support from big companies, they always give you a ticket number, right? Forget it or whatever. Zendesk is a fantastic one which I could recommend.

top articles

Main Topics

Privacy Policy

When you’re putting together a business plan, divide the plan into these basic sections — which every quality business plan should have: Executive summary Company overview.

Privacy FAQs

An Introduction to Business Plans and how do you put one together? Simply stated, a business plan conveys your business goals, the strategies you'll use to meet them, potential problems that.

About Our Ads

Enlisting help and feedback from someone who is already doing the work that you plan to do is one of the best ways to approach putting together the difficult parts of your business plan. Are you putting together a business plan? Help in Writing a Business Plan Learn how to put together a business plan to obtain a small business loan. business plan image by pablo from Related Articles.

Cookie Info

purchase college research papers Help Putting A Business Plan Together executive resume writing services boston barratt impulsivity scale dissertation. Pointers on Putting Together Your Business Plan. If you are writing a plan to help you run the business better, you may skip or write very simple sections with general background information.