Write the executive summary after you have completed your business plan. It is a summary. This section should include a "summary description of your business" statement followed by information on the "administrative" end of your company.
Summary Description of the Business. In a paragraph or two give a broad overview of the nature of your business, telling when and why the company was formed. Then complete the summary by briefly addressing:.
SWOT Analysis strengths, weaknesses, opportunities, and threats that your company will face, both internal and external. Tell briefly about your manufacturing process. Include information on suppliers and availability of materials. Describe the products you sell. Include information about your sources and handling of inventory and fulfillment.
If you provide a service: Describe your services List future products or services you plan to provide. Address Copyrights, Trademarks, and Patents. Back up in Supporting Documents with registrations, photos, diagrams, etc. Describe your projected or current location. Project costs associated with the location. Include legal agreements, utilities forecasts, etc. Describe your legal structure and why it is advantageous for your company.
List the people who are or will be running the business. Describe their responsibilities and abilities. Include resumes in Supporting Documents. How many employees will you have in what positions? What are the necessary qualifications?
How many hours will they work and at what wage? Project future needs for adding employees. What system will you set up for daily accounting? Who will you use for a tax accountant? Who will be responsible for periodic financial statement analysis? Who will you retain for an attorney? What kinds of insurance will you carry? What will it cost and who will you use for a carrier?
Address security in terms of inventory control and theft of information online and off. What is a marketing plan? The Marketing Plan defines all of the components of your marketing strategy. You will address the details of your market analysis, sales, advertising, and public relations campaigns.
The Plan should also integrate traditional offline programs with new media online strategies. Overview and Goals of Your Marketing Strategy. Target Market identify with demographics, psychographics, and niche market specifics. Competition describe major competitors assessing their strengths and weaknesses. Market Trends identify industry trends and customer trends. Market Research describe methods of research, database analysis, and results summary. Packaging quality considerations and packaging.
Pricing price strategy and competitive position. Sales Strategies direct sales, direct mail, email, affiliate, reciprocal, and viral marketing. Public Relations online presence, events, press releases, interviews. Networking memberships and leadership positions.
Description of Customer Service Activities. Expected Outcomes of Achieving Excellence. Implementation of Marketing Strategy. Out-Sourced Functions advertising, public relations, marketing firms, ad networks, etc. The quantitative part of your business plan. This section of the business plan is the quantitative interpretation of everything you stated in the organizational and marketing plans.
Do not do this part of your plan until you have finished those two sections. Financial documents are the records used to show past, current, and projected finances. The following are the major documents you will want to include in your Business Plan. The work is much easier if they are done in the order presented because they build on each other, utilizing information from the ones previously developed.
Summary of Financial Needs needed only if you are seeking financing. Why you are applying for financing. How Much capital you need. Loan Fund Dispersal Statement needed only if you are seeking financing. Tell How you intend to disperse the loan funds. Back Up your statement with supporting data. This document projects what your Business Plan means in terms of dollars. It shows cash inflow and outflow over a period of time and is used for internal planning.
It is of prime interest to the lender and shows how you intend to repay your loan. Cash flow statements show both how much and when cash must flow in and out of your business. Projection of Assets, Liabilities, and Net Worth of your company at end of next fiscal year. It can be expressed in: This analysis can be done either mathematically or graphically. Revenue and expense figures are drawn from the three-year income projection. They reflect the activity of your business in the past.
If your business is new and has not yet begun operations: If yours is an established business: Shows your business financial activity over a period of time monthly, annually. It is a moving picture showing what has happened in your business and is an excellent tool for assessing your business.
Your ledger is closed and balanced and the revenue and expense totals transferred to this statement. Shows the condition of the business as of a fixed date. It is usually done at the close of an accounting period. In this section you will use your income statements and balance sheets to develop a study of relationships and comparisons of: Measures are expressed as ratios or percentages that can be used to compare your business with industry standards.
If you are seeking a lender or investor, ratio analysis as compared to industry standards will be especially critical in determining whether or not the loan or venture funds are justified. Liquidity Analysis net working capital, current ratio, quick ratio. Profitability Analysis gross profit margin, operating profit margin, net profit margin. Debt Ratios debt to assets, debt to equity. Measures of Investment return on investment.
Vertical financial statement analysis shows relationship of components in a single financial statement.
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The document needs to be perfect in providing the correct information as well as being set out correctly. Whether you are looking for an investor or are a start-up business looking for a loan this document in critical for your business. It is the first part of a business that is shown and has to reflect you as a company. This plan will be seen by many people so it must always have the correct information.
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The executive summary is the first part of the plan that your company will see. When we are writing the document we will leave the executive summary to last so that the best information is shown. The plan will contain a company description, market analysis, organization, product, marketing and financials. Purchasing an original business plan online is the best option because we can use our extensive experience to write the document effectively.
It is important that we sell your business to the readers and we let them know why the need to be a part of your company and their future endeavors. All the areas of the plan will be not only well written but thoroughly research so that every figure and facts is correct.
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After you have submitted your order we assign you an experienced writer. It is important to remember in your application that you provide all additional information. When we are creating a business plan all the information must come from you. This document is unlike others as we can research to find the information. The benefit with Ultius is that due to you having constant contact with your writer through our messaging system any changes can be made at any time.
After you have purchased a custom business plan online and we have received the information we go to work in setting out the perfect business plan for you. Once we have decided what the correct way is, we will use the information you have given us to write it. After we have finished writing the executive summary we then edit it thoroughly. It is at this time that we upload you finished product to the messaging system where you are able to have a look at it.
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There are several main reasons that Ultius is the right company for you in producing authentic business plans. We only assign you writers with extensive experience in producing documents for businesses so you are getting the professionals. Our messaging system lets you keep in constant contact with your writer and keep an eye on the ongoing process. We know that creating the best business plan is the key to giving you a brighter future and we take you success very seriously.
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So now you know why we are the best people for the job and all you need to do is purchase today! The links below may help.
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Writing Your Business Plan. How To Write A Business Plan; The Ingredients of a Marketing Plan; Updating Your Business Plan ; Enhancing Your Business Plan ; Business Plan Tools. Business Plan Software ; Books and How-to Manuals ; Business Plan Templates ; Sample Business Plans; Market Strategies. Market strategies are the result of a meticulous market analysis.
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